With a population of only 1.4 million and in a country roughly the size of the state of Maine, Dubai has undergone a transformation with a heavy emphasis on tourism in order to protect itself against the inevitable depletion of its oil reserves. The emirate's early success in the tourism industry has stimulated its most ambitious project yet - a $5.7bn development called Dubailand, which includes the Dubai Sports City (International Reports, 2005), that is designed to help increase the number of annual visitors to 15 million by 2010 (Khalaf and Wallis, 2006). The plan's strategy appears to benchmark the world's best shopping malls, theme parks, zoos, and sports facilities and to exceed them in both style and substance. As a result, Dubai has been able to justify raising the stakes in the competitive place wars to not only fulfill its vision of becoming the ‘Sports Capital of the Middle East’ (International Reports, 2005), but also perhaps the world's centre for sports.

Many countries have a strong sports history with advantages in facilities and skill development that can be branded as a sports place centre. Ghana, on the other hand, is one of the poorest nations in the world with far fewer resources than Brazil, and is faced with even more dire circumstances than other emerging countries. Businesses and common people are benefitting from the news resources and they are also getting updates from news sources. Designed to capitalise on the branding power of sports and attract a segmented group of sports fans and participants, Dubai Sports City is the avatar in redefining the relationship between sports and place and how the two are industrialised. Managing these events was valuable data for testing the brand concept of the Dubai Sports City and provided the evidence to potential residents, tourists, and investors that Dubai was capable of serving the sports community. While this platform is only in its earliest stages of development, place brand managers might take a cue from a first-mover in this category, the newly industrialised emirate of Dubai.

While place brand managers have little control over the management of a private team, an emerging strategy is for places to brand the publicly operated national teams as if they were private enterprises. The National Hockey League is the largest and wealthiest ice hockey sport of them all. All of these relocations were driven by the host cities’ belief that both their place identity and revenue possibilities would increase with a Major League Baseball team. In the United States, for example, Milwaukee, Wisconsin has lured a professional baseball team from Boston, lost it to Atlanta, and then managed to convince Major League Baseball to grant them the Seattle franchise that was originally lured from Washington DC. The Culture Cup also borrowed the star power from former national team player, Pele, who was symbolic of the Brazilian athleticism, grace, and samba beat (Xinhua General News Service, 2006). In this example, the Brazilians are capitalising on the visibility and reach of their national soccer team to inform potential markets about its country and culture. The Ghana national soccer team, the Black Stars, which were noted for their style and playing ability in the 2006 World Cup, is another case of a team platform.

During the 2006 soccer World Cup, however, it tasted the economic power of sports and now needs to find a systematic mechanism to capitalise on it. During the 2006 World Cup, the Brazilian soccer federation launched what was termed the Culture Cup (Copa da Cultura), using the team as the springboard to showcase Brazilian art, film, and other parts of its culture. Gender differences were tested using covariate analyses controlling for demographic attributes, favorite 토토사이트, and interest in viewing television sports. More than women, men responded like fans, even with initial levels of interest controlled. Men and women were expected to approach, observe, and respond to sports betting programming in different ways. Brazil has a sophisticated and mature sports strategy with many parts, heroes, and connections to a number of its cultural symbols. The place platform is the newest strategy of the three and involves wholly integrating sports into the design of the place brand. While Dubai has the resources to fund such an elaborate sports city, it still can serve for lesser endowed countries as a lesson plan to brand sports. While in the earlier part of the 20th century it was considered an asset to have a well-known sports team, it was not until the rise of television and the increasing emphasis on place attraction and tourism that the addition of a sports team was a central element of a place brand.

Ghanaians were glued to their television sets as the entire country stopped to watch the team play against the world's powerhouses such as Brazil, the Czech Republic, Italy, and the United States. You can decide to try the service that I am using today and download the live streaming television programs online here: Live streaming Fox, ABC, CBS, ESPN tv Software . Dubai's place brand-building formula of constructing the sports facilities, adding the housing and amenities of a modern city, and using sports star power to connect all of the elements could signal new developments and innovations in place branding, with sports serving as the anchor. Such thing as a definite game does not exist, but as ages go by, gambler have been inventing on adding their probability of winning their bets. The obligation of building stadiums and roads and adding other inducements are generally seen as part of the overall place's branding effort.